Global energy firm picks Birmingham for new UK head office

A global energy firm has chosen Birmingham for its new UK head office.

EcoFlow, which specialises in portable power and home energy services, is opening a new base on the Innovation Birmingham Campus where it plans to create 35 jobs.

The company, which is headquartered in China and has teams in the US and Germany, will recruit for roles in fields such as engineering, customer service, marketing and business development.

EcoFlow will join the West Midlands Global Growth Programme which is a funded initiative offering international companies support in the region.

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It is delivered by the West Midlands Growth Company and Mayor Richard Parker who is taking part in a trade mission to China this week alongside other UK regional mayors.

Ryan Xing, managing director of EcoFlow Europe, said: "The West Midlands is leading the UK's green industrial revolution, making it a stand-out destination for our new UK Headquarters.

"This investment marks a significant milestone in EcoFlow's expansion, reinforcing our commitment to the UK market.

"Our new home will provide us with convenient access to the region's ever-growing STEM talent pool and world-class R&D ecosystem, with unparalleled connectivity to potential partners across the UK and internationally.

"We look forward to driving further investment into the region and supporting its journey towards a net-zero-carbon future as we embark on this next stage of EcoFlow's growth trajectory."

Mr Parker added: "EcoFlow is a fast-growing company developing solar technology and smart energy solutions and now it is investing in the West Midlands.

"This deal will deliver real benefits for local people - good jobs, greener power storage and a boost to our energy sector. Our region is open for business.

"We're ready to welcome more forward-thinking investors who share our ambition to make the West Midlands a global leader in cutting-edge battery technology and clean energy."

Innovation Birmingham is owned and operated by property group Bruntwood SciTech.

Regional director Rob Valentine said: "The addition of EcoFlow to our Innovation Birmingham Campus marks a significant milestone for both the city's tech ecosystem and our shared commitment to a sustainable future.

"As the first global technology unicorn to call Birmingham Knowledge Quarter home, their arrival not only reinforces the city's status as a leading tech hub in the UK but also aligns with our net zero vision.